GDC 2014

GDC 2014 Session Scheduler

View, browse, and sort the ever-growing list of GDC sessions by pass type, track, summit, format, and day. With GDC Session Scheduler you can build your schedule in advance, and access it during the show via export or with the GDC mobile app, app.gdconf.com. Please note that adding sessions to your schedule does not guarantee you a seat in that session. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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Export Schedule:

Building Global, Billion-Dollar Game Brands & Franchises: Six Key Learnings for Mobile Game Publishers Today (Presented by AdColony)

Will Kassoy  |  CEO, AdColony


Location: Room 3014, West Hall

Format: Sponsored Session
Track: Business, Marketing & Management
Vault Recording: Not Recorded


Will Kassoy, CEO of mobile video marketing company AdColony and former global CMO at Activision, will walk you through the six key attributes of billion dollar gaming brands and help you apply these big picture learnings to smartphone and tablet games to help grow your business. He'll cover key criteria including: game concept, game quality, marketing support, messaging, momentum and video.