GDC 2014

GDC 2014 Session Scheduler

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What's Next in Mobile Game Marketing for 2014 (Presented by Game Insight)

Pepe Agell  |  Head of International, Chartboost
Bryan Buskas  |  SVP of Sales, Performance Advertising, AdColony
Mathew DiPietro  |  VP of Marketing, Twitch
Mahak Sharma  |  Business Development Lead, Mobile Gaming, InMobi North America
Sarah Teng  |  Head of North America Marketing, Game Insight
Robert Weber  |  Co-Founder and SVP, NativeX


Location: Room 301, South Hall

Format: Sponsored Panel
Track: Business, Marketing & Management
Vault Recording: Not Recorded


Is marketing mobile games still just about traffic and user acquisition? Costs are spiraling, and competition is tougher than ever. More importantly, bringing in new users may not be enough anymore--what worked last year may not work today. Its time to get strategic! Learn about the most important trends for mobile game marketing in 2014 and beyond in this exclusive panel sponsored by Game Insight. Stay ahead of the curve with creative new ways to market mobile games as industry leaders discuss the "next big things" you need to look out for now.