GDC 2014

GDC 2014 Session Scheduler

View, browse, and sort the ever-growing list of GDC sessions by pass type, track, summit, format, and day. With GDC Session Scheduler you can build your schedule in advance, and access it during the show via export or with the GDC mobile app, Please note that adding sessions to your schedule does not guarantee you a seat in that session. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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Export Schedule:

Why Players Don't Spend In-Game and How to Change This (Presented by deltaDNA)

Mark Robinson  |  CEO, deltaDNA
Chris Wright  |  CTO, deltaDNA

Location: Room 3022, West Hall

Format: Sponsored Session
Track: Monetization
Vault Recording: Not Recorded

This session goes beyond the reliance on metrics to look at how behavioral analytics can help improve build relationships with your players and drive monetization. Case study data explores why more players do not convert to payers in-game. It considers different playing behaviors across the game lifecycle including who you are acquiring, the first 60 seconds, first time to payment and re-engagement. Discover how to unlock the Threshold of Engagement using analytics and targeting techniques & technology to build long-term engagement and monetization.