GDC 2014

GDC 2014 Session Scheduler

View, browse, and sort the ever-growing list of GDC sessions by pass type, track, summit, format, and day. With GDC Session Scheduler you can build your schedule in advance, and access it during the show via export or with the GDC mobile app, app.gdconf.com. Please note that adding sessions to your schedule does not guarantee you a seat in that session. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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Export Schedule:

Building Your Indie Game Into a Powerhouse Brand (Sponsored by Kontagent+PlayHaven)

Jason Della Rocca  |  Co-Founder/Indie Evangelist, Execution Labs
Ville Heijari  |  GM of Europe, Kontagent+PlayHaven


Location: Room 301, South Hall

Format: Sponsored Session
Track: Business, Marketing & Management
Vault Recording: Not Recorded


Creating a successful brand can often feel like a pipe dream for indie games developers. So, what's a developer to do? In this session, Ville Heijari, General Manager Europe for Kontagent+PlayHaven will discuss the particular pain points of building your indie brand and how to navigate major hurdles in the road to building a brand with limited resources in a saturated market.

Takeaway

Attendees will walk away with a better sense of the hurdles they'll encounter building an indie brand and the potential strategies to address top challenges, including:Predicting your success and appeal to your target market;The importance and ROI of branding activities;How to expand past your target market outside gaming (animation, comics, feature films, etc.)