GDC 2014

GDC 2014 Session Scheduler

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Building Your Indie Game Into a Powerhouse Brand (Sponsored by Kontagent+PlayHaven)

Jason Della Rocca  |  Co-Founder/Indie Evangelist, Execution Labs
Ville Heijari  |  GM of Europe, Kontagent+PlayHaven

Location: Room 301, South Hall

Format: Sponsored Session
Track: Business, Marketing & Management
Vault Recording: Not Recorded

Creating a successful brand can often feel like a pipe dream for indie games developers. So, what's a developer to do? In this session, Ville Heijari, General Manager Europe for Kontagent+PlayHaven will discuss the particular pain points of building your indie brand and how to navigate major hurdles in the road to building a brand with limited resources in a saturated market.


Attendees will walk away with a better sense of the hurdles they'll encounter building an indie brand and the potential strategies to address top challenges, including:Predicting your success and appeal to your target market;The importance and ROI of branding activities;How to expand past your target market outside gaming (animation, comics, feature films, etc.)