GDC 2014

GDC 2014 Session Scheduler

View, browse, and sort the ever-growing list of GDC sessions by pass type, track, summit, format, and day. With GDC Session Scheduler you can build your schedule in advance, and access it during the show via export or with the GDC mobile app, Please note that adding sessions to your schedule does not guarantee you a seat in that session. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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Maximizing Global Monetization through Emerging Markets (Presented by Rixty)

Julie Craft  |  Vice President, Global Business Development, Rixty
Sergey Kot  |  Head of Global Monetization,
Joe Lee  |  Director of Live Production, Phantom Army, Smilegate
Jason Loia  |  COO, Gaia Online
Tom Nichols  |  VP of PC Games, Aeria Games & Entertainment

Location: Room 3022, West Hall

Format: Sponsored Session
Track: Business, Marketing & Management
Vault Recording: Not Recorded

This session is designed for online game developers looking to maximize their global revenue. Julie Craft, VP of Business Development at Rixty, a MOL company, will share exclusive global industry data and monetization trends from MOL (Money Online), one of the largest game and digital content payment providers in the world. This data focuses on hot emerging markets for online games and includes spending user profiles, top in-game payment trends, effective promotional strategies and more. The audience will also have the opportunity to hear directly from a prestigious group of key industry executives from some of the top online gaming empires, including Joe Lee, Smilegate (developer of Crossfire, #1 F2P FPS game in the world), Tom Nichols, VP of PC Games, Aeria Games (their new hit, Aura Kingdom), Jason Loia, gaming legend and current COO, Gaia Online, with more panelists announced shortly! These industry experts will share insights and tips to help other publishers prioritize top markets for revenue potential, to capitalize on emerging monetization trends, and to gain awareness of promotional strategies that have been proven to drive success.


Attendees in this session will walk away with specific Infographic data from MOL focused on monetizing online games in emerging markets, including spending user profiles, top in-game payment trends, and effective promotional strategies. The audience will also takeaway key insights directly from top industry experts who are part of the session panel. The panel experts will share industry insights to help publishers in the audience to prioritize top markets for revenue potential, to capitalize on emerging monetization trends and to learn promotional strategies that have been proven to be successful for these top gaming companies.