GDC 2014

GDC 2014 Session Scheduler

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Export Schedule:

Why Players are Leaving Your Game (Presented by deltaDNA)

Mark Robinson  |  CEO, deltaDNA

Location: Room 301, South Hall

Format: Sponsored Panel
Track: Business, Marketing & Management
Vault Recording: Not Recorded

With acquisition costs outstripping LTV in F2P games, building a long-term relationship with your players is essential. This session goes beyond the reliance on metrics to look at how behavioral analytics can help understand why players are leaving your game and crucially how to change this.Understanding that all players are not the same and identifying different playing styles and behaviors is paramount to successful Player Relationship Management. The session shares cross-genre and cross-platform market data and looks at different behaviors in the game lifecycle including who you are acquiring, the first 60 seconds, first time to payment and re-engagement.Discover how to unlock the Threshold of Engagement using analytics and targeting techniques & technology to build long-term engagement. Learn from case studies, where developers have built retention strategies that personalize the game experience for individual players.


Attendees will learn how to segment the playing base into clear playing styles and use this information when designing and managing F2P games. You will learn about different behavorial analytics techniques that underpin game design personalization and help shift the focus from acquiring new players to retaining engaged players.