GDC 2014

GDC 2014 Session Scheduler

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Microtalks: Retention Tips for Free-to-Play Genres

Kenny Dinkin  |  Chief Creative Officer, Making Fun, Inc.
Raph Koster  |  Designer, Independent
Steve Meretzky  |  Vice President of Creative, GSN Games
Tamir Nadav  |  Senior Producer, Disney Interactive
Mike Sellers  |  Creative Director, Rumble Entertainment
Teut Weidemann  |  Senior Online Games Supervisor, Ubisoft Blue Byte
John Welch  |  Co-Founder & President, Making Fun, Inc.

Location: Room 2016, West Hall

Format: Session
Track: Free to Play Design & Business Summit
Vault Recording: Video

The two pillars of free-to-play gaming are retention and monetization. Because players monetize over time, you need to keep as many of your players coming back for as long as possible. But how do you accomplish that? In this uniquely-formatted session, seven battle-hardened free-to-play veterans will give microtalks about retention techniques for seven different free-to-play genres: builders, hidden object games, card battle games, RPGs, word games, shooters and social casino. Learn the tips and tricks that the pros use in each of these genres.


You'll learn genre-specific retention techniques for seven of the free-to-play industry's most popular genres.