GDC 2014

GDC 2014 Session Scheduler

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Acquisition for F2P Games on the Web

Kimberly Pointer  |  Senior Marketing Manager, Kabam

Location: Room 2016, West Hall

Format: Session
Track: Free to Play Design & Business Summit
Vault Recording: Video

This session will discuss the current state of online acquisition for free-to-play games. It will outline the challenges of acquiring for the free-to-play model, the use of testing and data to efficiently optimize the paid funnel, and the necessity of a testing culture to scale a free-to-play platform. Lastly, it will discuss where the free-to-play online game industry is headed from an acquisition perspective.


Attendees will gain insight on how to best leverage data to make their acquisition programs more effective and efficient, specifically for free-to-play games on the Web.