GDC 2014

GDC 2014 Session Scheduler

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Export Schedule:

The Publishing Superset: Current Options for Funding and Distributing Your Game

Jason Della Rocca  |  Co-Founder, Execution Labs

Location: Room 3003, West Hall

Format: Session
Track: Business, Marketing & ManagementProduction
Vault Recording: Video

As game developers, we have two imperatives: 1) make games and 2) get said games into players' hands. Most developers have a decent grasp of the first part, but the ever evolving nature of the business landscape makes it harder to master the publishing part of the equation. So much so, that the very definition of publishing is under debate. This lecture takes the view that publishing is the superset that encompasses all forms and methods of getting your game into player hands: from traditional development deals to crowdfunding, from self-publishing options to incubator assistance, from angel investors to marketing-only distribution deals, and on and on. The talk will map out this evolving matrix of options, and explore their pros and cons.


Developers will walk away with an understanding of publishing (including funding and distribution) options for their games, along with the pros and cons of each.

Intended Audience

All game developers trying to parse their publishing options are encouraged to attend this lecture. No prior business or deal-making experience is required, but it sure would be handy if you've tried to dig in on this stuff before and understand the basics.