GDC 2014

GDC 2014 Session Scheduler

View, browse, and sort the ever-growing list of GDC sessions by pass type, track, summit, format, and day. With GDC Session Scheduler you can build your schedule in advance, and access it during the show via export or with the GDC mobile app, app.gdconf.com. Please note that adding sessions to your schedule does not guarantee you a seat in that session. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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Export Schedule:

Kids & Mobile: Monetizing in a Freemium World

Nancy MacIntyre  |  CEO & Founder, Fingerprint

Location: Room 2001, West Hall

Format: Session
Track: Smartphone & Tablet Games Summit
Vault Recording: Video


In Kids & Mobile: Monetizing in a Freemium World, Nancy MacIntyre (Fingerprint CEO) will address the challenges and provide new thinking on how to market kids' apps, plus present key learnings and new opportunities for developers based on the Samsung Kids' Play & Learn Content Initiative (http://www.fingerprintplay.com/callforcontent/). She will discuss the perfect storm for marketing/selling mobile games, how to leverage freemium to drive to profitability, how to be the ideal dev partner and ultimately, how to define success in the kids' app marketplace.

Takeaway

Nancy will provide new thinking on marketing/selling kid apps, plus present new opportunities for developers. She will provide strategies on navigating freemium, maximizing developer/publisher relationships and tapping into new distribution channels. She will redefine what success looks like and how to achieve it for kid app developers.