GDC 2014

GDC 2014 Session Scheduler

View, browse, and sort the ever-growing list of GDC sessions by pass type, track, summit, format, and day. With GDC Session Scheduler you can build your schedule in advance, and access it during the show via export or with the GDC mobile app, Please note that adding sessions to your schedule does not guarantee you a seat in that session. Sessions do fill up, so please arrive early to sessions that you would like to attend.

Start building your GDC agenda — create your linked account for the GDC Session Scheduler and the GDC Mobile App now!

Register now for GDC 2014!

Please note: Registration accounts are separate from Session Scheduler. Even if you've registered, please create a Session Scheduler account below.

Export Schedule:

The Rituals of Mobile Gaming: Understanding the True Building Blocks of Customer Value

Scott Rigby  |  President, Immersyve
Troy Skinner  |  Executive Vice President, Immersyve

Location: Room 2001, West Hall

Format: Session
Track: Smartphone & Tablet Games Summit
Vault Recording: Video

Data on play patterns clearly indicates that winning in the mobile space requires more than a focus on the game design itself, but rather, an understanding of how the design needs to resonate with the rituals and patterns in which players want mobile games to fill their needs. This requires not just knowing how to create a great game, but how that game will meet players' expectations for how a mobile game will work across the lifespan of their day, in order to provide maximum value. This session will review objective data on these daily patterns of use, and how mobile games can win by maximizing their ability to always meet players exactly where they are.


The lecture will help developers understand the specific dynamics of the mobile market and consumer play patterns and needs (i.e. value drivers), so that they can use this enhanced understanding to make better games for consumers that meet them where they are. Specifically, the lecture will cover the four major consumer segments in the mobile and tablet marketplace, and provide data that illuminates some unexpected requirements for developing successful mobile and tablet games in the current marketplace.