GDC 2014

GDC 2014 Session Scheduler

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Export Schedule:

The Rituals of Mobile Gaming: Understanding the True Building Blocks of Customer Value

Scott Rigby  |  President, Immersyve
Troy Skinner  |  Executive Vice President, Immersyve

Location: Room 2001, West Hall

Format: Session
Track: Smartphone & Tablet Games Summit
Vault Recording: Video


Data on play patterns clearly indicates that winning in the mobile space requires more than a focus on the game design itself, but rather, an understanding of how the design needs to resonate with the rituals and patterns in which players want mobile games to fill their needs. This requires not just knowing how to create a great game, but how that game will meet players' expectations for how a mobile game will work across the lifespan of their day, in order to provide maximum value. This session will review objective data on these daily patterns of use, and how mobile games can win by maximizing their ability to always meet players exactly where they are.

Takeaway

The lecture will help developers understand the specific dynamics of the mobile market and consumer play patterns and needs (i.e. value drivers), so that they can use this enhanced understanding to make better games for consumers that meet them where they are. Specifically, the lecture will cover the four major consumer segments in the mobile and tablet marketplace, and provide data that illuminates some unexpected requirements for developing successful mobile and tablet games in the current marketplace.