GDC 2014

GDC 2014 Session Scheduler

View, browse, and sort the ever-growing list of GDC sessions by pass type, track, summit, format, and day. With GDC Session Scheduler you can build your schedule in advance, and access it during the show via export or with the GDC mobile app, app.gdconf.com. Please note that adding sessions to your schedule does not guarantee you a seat in that session. Sessions do fill up, so please arrive early to sessions that you would like to attend.

Start building your GDC agenda — create your linked account for the GDC Session Scheduler and the GDC Mobile App now!

Register now for GDC 2014!

Please note: Registration accounts are separate from Session Scheduler. Even if you've registered, please create a Session Scheduler account below.

Export Schedule:

Most Effective User Acquisition Techniques

Sho Masuda  |  VP of Marketing, GREE International

Location: Room 2016, West Hall

Format: Session
Track: Free to Play Design & Business Summit
Vault Recording: Video


This session will explore the world of mobile user acquisition and how to intelligently apply strategies to different tiers of developers. Using GREE as a case study, it will analyze specific UA successes and failures, while providing a comparison of regional methodologies, as well as the differences between mobile and traditional marketing acquisition. The speaker will do a deep dive on the current state of the UA market and an overview of where it is headed, with what new approaches/channels may come up in the near future. Lastly, it will discuss specific processes and benchmark numbers (CPI/CVR) to look out for when making marketing, spend and timing decisions.

Takeaway

Attendees will be able to learn from GREE's extensive experience in user acquisition, and tailor the proposed UA strategies based on genre, game, dev size and budgets - so everybody can benefit from a distinct UA methodology. Additionally, attendees will be able to understand the differences between traditional marketing and mobile user acquisition, and best apply the strategy that fits their needs.