GDC 2014

GDC 2014 Session Scheduler

View, browse, and sort the ever-growing list of GDC sessions by pass type, track, summit, format, and day. With GDC Session Scheduler you can build your schedule in advance, and access it during the show via export or with the GDC mobile app, Please note that adding sessions to your schedule does not guarantee you a seat in that session. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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Export Schedule:

Why Whales Sing: Heavy Spenders Drive Virality and Retention

Jussi Laakkonen  |  Founder & CEO, Applifier

Location: Room 2001, West Hall

Format: Session
Track: Smartphone & Tablet Games Summit
Vault Recording: Video

Heavy spenders are social animals. They discover new games via online word of mouth, they drive viral growth via inviting and sharing, and they stick to games with strong social features. Whales sing because they love discovering, sharing and connecting. Join this session for actionable results from a survey of heavy spenders in mobile games. Learn how they discover, recommend and share games, what social features they value, and how you can leverage social media channels to drive viral growth and retention with your most valuable user segment.


The presentation will present key findings from a survey of 3000 mobile gamers, to provide actionable recommendations for prioritizing features and designing for virality and retention with existing social media channels, with a key focus on understanding the motivations and priorities of heavy spenders.