GDC 2014

GDC 2014 Session Scheduler

View, browse, and sort the ever-growing list of GDC sessions by pass type, track, summit, format, and day. With GDC Session Scheduler you can build your schedule in advance, and access it during the show via export or with the GDC mobile app, app.gdconf.com. Please note that adding sessions to your schedule does not guarantee you a seat in that session. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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Export Schedule:

Lessons from Launching Plants vs. Zombies 2 in China

Kun (Leo) Liu  |  China GM, Popcap

Location: Room 2016, West Hall

Format: Session
Track: Free to Play Design & Business Summit
Vault Recording: Video


Plants vs. Zombies is a huge success worldwide. However, its Chinese version, Great Wall Edition, made only $50 on day one. But PopCap chose China as the grand launch territory for the legendary sequel, Plants vs. Zombies 2: It's About Time. Why? Leo will reveal the secrets behind scene.

Takeaway

Lessons are relevant to any team trying to keep IP evergreen and launch a game on Android, and will reveal how to penetrate the Chinese market step-by-step.