GDC 2014

GDC 2014 Session Scheduler

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Export Schedule:

BADLAND Postmortem: Building on App Store Launch Success

Johannes Vuorinen  |  CEO/Coder/Co-Founder, Frogmind

Location: Room 2005, West Hall

Format: Session
Track: Independent Games Summit
Vault Recording: Video

BADLAND was developed by the tiny indie studio Frogmind. The premium paid title sold over 100,000 copies in its first week on the iOS App Store, on April 4th, 2013. After the launch, Frogmind decided to continue to focus on BADLAND, and the game kept receiving very nice amounts of both paid and free downloads. By the end of 2013, the game was ported to other mobile platforms, surpassed 10 million players and received the iPad Game of the Year title in App Store. Johannes Vuorinen will go through the post-launch of BADLAND, and describe what efforts the team made to stay in the charts. He will also discuss the studio's approaches to other platforms, and share his experiences.


Attendees will hear an example case and receive tips on how to build on a successful premium game launch. They will learn what efforts the studio made to stay in the charts, and what kind of approaches the studio took on other platforms. The talk is illustrated with download graphs.