GDC 2014

GDC 2014 Session Scheduler

View, browse, and sort the ever-growing list of GDC sessions by pass type, track, summit, format, and day. With GDC Session Scheduler you can build your schedule in advance, and access it during the show via export or with the GDC mobile app, Please note that adding sessions to your schedule does not guarantee you a seat in that session. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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Economies Unite! Cross-Platform Monetization and Player Retention

Aaron Brady  |  Games Engineer Manager, facebook

Location: Room 2016, West Hall

Format: Session
Track: Free to Play Design & Business Summit
Vault Recording: Video

Cross-platform games are the new frontier for many developers. From tablets and smartphones to web and PC, there have never been more venues for games to reach players. A challenge many developers face when tackling multiple platforms is "how to monetize." Is a first-person shooter better off as a paid tablet and PC game? Would a strategy-RPG fare better as a free-to-play mobile and web game? Which platforms feature the strongest social hooks and communication lines to a game's player community? Facebook games engineer manager Aaron Brady shares best practices for building, growing and monetizing the cross-platform games of tomorrow.


Developing games for both desktop and mobile platforms provides benefits to game developers and players through heightened player engagement and more interactive communities. This talk will present best practices for retaining players and generating revenue with cross-platform games.