GDC 2014

GDC 2014 Session Scheduler

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Export Schedule:

Player-Centric Design: A High School Story Postmortem

Andrew Shvarts  |  Designer, Pixelberry Studios

Location: Room 2020, West Hall

Format: Session
Track: Free to Play Design & Business Summit
Vault Recording: Video

A common perception of the F2P space is that developers must structure their games around metrics and monetization, relentlessly A/B testing until they find the perfect pinch point to drive users to spend. With their debut mobile game High School Story, Pixelberry Studios set out to find another way, focusing first and foremost on player happiness. In this talk, Pixelberry's designer will describe three player-friendly strategies they deployed to find success.


Attendees will learn about three player-friendly strategies Pixelberry Studios used in their hit debut game, High School Story: engaging the players through emotionally-rich content, pampering them with a generous economy, and communicating with them through a cutting-edge customer service solution.