GDC 2014

GDC 2014 Session Scheduler

View, browse, and sort the ever-growing list of GDC sessions by pass type, track, summit, format, and day. With GDC Session Scheduler you can build your schedule in advance, and access it during the show via export or with the GDC mobile app, Please note that adding sessions to your schedule does not guarantee you a seat in that session. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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Selling Luck: Redefining Monetization in Free-to-Play Games

Derrick Morton  |  CEO, FlowPlay

Location: Room 2020, West Hall

Format: Session
Track: Free to Play Design & Business Summit
Vault Recording: Video

Pay five bucks for 500 coins or pay five bucks for a chance to win 5000 coins - what would you choose? Companies continue to search for the secret sauce behind monetizing free-to-play games in a very crowded space. FlowPlay CEO Derrick Morton will discuss how his latest game is profiting by offering players the chance to win big through good luck charms, and allowing players to share their own luck with others. Derrick will dive into the psychology behind giving users the potential to win more than they paid for, versus selling goods through a fixed cash value.


Attendees will learn about a new way to offer players virtual goods and coins without placing a fixed monetary value behind it. Similar to a "mystery prize" model, attendees will learn about the psychological implications behind selling good luck to players over selling a set amount of coins.