GDC 2014

GDC 2014 Session Scheduler

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Export Schedule:

How Ski Safari Became a Chinese Hit

Henry Fong  |  CEO, Yodo1

Location: Room 2001, West Hall

Format: Session
Track: Smartphone & Tablet Games Summit
Vault Recording: Video

Ski Safari is a casual single player mobile game from Australian indie studio Defiant Development. This session documents its ascension from being a little-known foreign game in China to one of the country's most played titles for both iOS and Android, gaining 50 million players in just one year. Starting with the culturalization of the game content, we'll dissect how it grew from a premium download App Store title into a F2P franchise distributed over hundreds of Chinese Android app stores, to getting featured on all three Chinese mobile carriers and other leading platforms.


Attendees will learn what's required for a mobile game made in the West to become a hit in China - from design principles to localization/culturalization strategy to marketing and social media promotion to publishing and monetization. The speaker explores each aspect with concrete examples, including usage and revenue numbers.