GDC 2014

GDC 2014 Session Scheduler

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Export Schedule:

The Sandbox Postmortem: Crafting Your Success in World Building Games

Sebastien Borget  |  Co-Founder & COO, Pixowl

Location: Room 2001, West Hall

Format: Session
Track: Smartphone & Tablet Games Summit
Vault Recording: Video

Launched in 2012, The Sandbox is a 2D world crafting game with touch controls and access to over 150+ physics elements that received two nominations by Apple in Best Games of 2012 and 2013. With 8.5 million players, 325,000 Facebook fans and over 500,000 creations shared online, the game is considered a reference among "Minecraft-like" titles on mobile. In this session, Sebastien will review the market for world building games on smartphones and cover postmortem topics on his studio's title. This includes how he successfully operated a community-oriented strategy, the importance of cross-platform, the best practices to identify a target audience (and how wrong he was on the first assumption), how he ran users acquisition with a budget of under $10,000 per month, how he learned to focus on key metrics despite limited resources, time and money, and what mistakes he made that should be avoided.


Attendees will gain an understanding of the world building games market on smartphones and tablets: the established leaders, the competition, the market size and the revenues potential - with concrete numbers shared. They will learn the steps necessary to build and maintain a successful virtual worlds crafting game with concrete examples and tips applied to The Sandbox. This will include how to manage a community, grow it and engage with it with social tools, how to remain a creative indie team on the game design process while involving your community, how to acquire users and track their engagement and monetization while still focusing on growing organically, how to maintain a short cycle schedule of updates even when you're an indie team, and how that impacts the growth performance of your game.