GDC 2014

GDC 2014 Session Scheduler

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Export Schedule:

Designing In-Game Purchases

Ethan Levy  |  Monetization Design Consultant, FamousAspect

Location: Room 2016, West Hall

Format: Session
Track: Free to Play Design & Business Summit
Vault Recording: Video

In-game purchases are here to stay. Now, more than ever, it is clear that players are comfortable spending money in browser, mobile and download games. But just because players are willing to pay does not mean game developers know how to give them something worth buying. This talk gives practical, hands-on guidelines and processes for designing your game's monetization. Core loops, feature design, economy design, user interface tips, user experience flows and forecasting tools are all covered in this actionable talk from an 11-year design veteran who has successfully made the leap from designing paid games to designing freemium games.


Audience members will learn a general framework for evaluating the design of in-game purchases, practical advice to follow, and best practices for implementing in-game purchases, as well as the basic skills required to forecast revenue from a free-to-play game.