GDC 2014

GDC 2014 Session Scheduler

View, browse, and sort the ever-growing list of GDC sessions by pass type, track, summit, format, and day. With GDC Session Scheduler you can build your schedule in advance, and access it during the show via export or with the GDC mobile app, app.gdconf.com. Please note that adding sessions to your schedule does not guarantee you a seat in that session. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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Export Schedule:

Marketing and Monetization for Mobile Indies: Data from the Trenches

Keith Katz  |  Co-Founder, Execution Labs

Location: Room 2001, West Hall

Format: Session
Track: Smartphone & Tablet Games Summit
Vault Recording: Video


Getting useful marketing and monetization data is incredibly difficult for small developers these days. Most mobile developers and publishers guard game data with their lives because it gives them a competitive advantage over smaller devs. In this session, Keith Katz - who oversees marketing and monetization for the indie game teams at gaming talent platform Execution Labs - shares actionable learnings (with real, recent numbers) from games that have recently launched on Apple's App Store and Google Play.

Takeaway

After Keith's talk you will have real, actionable data and tactics from recently launched mobile games that you can use in your own studio when tackling things like revenue targets, retention numbers, conversion percentages, store rankings, marketing spend and even icon testing!