GDC 2014

GDC 2014 Session Scheduler

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Export Schedule:

Localizing Games for Spanish Speaking Latin America

Alejandro Gonzalez  |  CEO, Studio Director, Brainz
Martina Santoro  |  Independent, Okam

Location: Room 2004, West Hall

Format: Session
Track: Localization Summit
Vault Recording: Video

Two Latin American mobile game studios, Okam form Argentina and Brainz from Colombia share their experiences rolling out localized games for Latin America. Over this presentation each studio will present a case study on a game sharing the challenges, opportunities and results of bringing their titles to local languages.


This talk will illustrate a look into the spanish speaking Latin-American market, with consideration to localizing games and adapting titles to local language and culture. It will show how localizing content may not only appeal local users, but platform owners generating opportunities to feature titles in each region.