GDC 2014

GDC 2014 Session Scheduler

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Export Schedule:

Meaningful Companion Apps for AAA Console Titles

Andree-Anne Boisvert  |  Associate Producer, Ubisoft Quebec
Marie Eve Vignola  |  Lead Game Designer, Ubisoft Quebec

Location: Room 2001, West Hall

Format: Session
Track: Smartphone & Tablet Games Summit
Vault Recording: Video


Creating meaningful companion apps is becoming increasingly important to win the battle for player time inside (and beyond) the living room. AAA console players expect AAA quality when it comes to their favorite brands, no matter what device they are playing on, so merely shipping a companion app that is seen as a marketing gimmick is not an option. This session describes the efforts of the companion app team for Assassin's Creed IV: Black Flag to create a meaningful experience in terms of features, rewards and links with their console title.

Takeaway

Attendees will learn about the ACIV:BF app hits and misses during both the app and console development process. Takeaways will also include how to make smart choices when it comes to choosing features and rewards for a companion app that will make the player's time investment worth it.