GDC 2014

GDC 2014 Session Scheduler

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World of Tanks: An Outsider's Analysis

Teut Weidemann  |  Senior Online Games Supervisor, Ubisoft Blue Byte

Location: Room 2016, West Hall

Format: Session
Track: Free to Play Design & Business Summit
Vault Recording: Video

World of Tanks is one of the most successful online games right now. As a 3rd party, Teut Weidemann will use the game as a case study, dissecting World of Tanks' game systems and their monetization strategy to explain how their operator can claim a conversion rate exceeding 25%. He will analyze their progression system, the general setup and solution to the arena-based PvP game, their secondary monetization mechanics, and will explain what their premium account system does. He will touch upon the matchmaker and its importance to both the game and monetization, and its nuances which are important to their game setup.


The audience will learn how easy it actually is to monetize progression-based games in a fair way. With the principles discussed, they should be able enhance their own progression monetization to new levels.