GDC 2014

GDC 2014 Session Scheduler

View, browse, and sort the ever-growing list of GDC sessions by pass type, track, summit, format, and day. With GDC Session Scheduler you can build your schedule in advance, and access it during the show via export or with the GDC mobile app, Please note that adding sessions to your schedule does not guarantee you a seat in that session. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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Social Whales: Understanding and Leveraging a New Kind of Player

Dmitri Williams  |  CEO, Ninja Metrics

Location: Room 2020, West Hall

Format: Session
Track: Free to Play Design & Business Summit
Vault Recording: Video

This session focuses on how players impact each other. Social value is the extra spending generated when players cause each other to play and spend more (or less). It's measurable, and can be acted on. Players with a lot of this value are "social whales" who cause a ripple effect out on to other players. Measuring and harnessing that value has big implications for smarter user acquisition, monetization and retention strategies. Dmitri Williams describes the concept, the mechanics of player-to-player right data, methods for deriving scores, and case studies of the scores in action.


Attendees will learn how large the phenomenon is (very) and what the typical patterns are. They will learn the start of best practices for them to acquire, leverage and retain these players, as well as deal with those who have negative values.