GDC 2014

GDC 2014 Session Scheduler

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Export Schedule:

Building Convincing Virtual Worlds: The Use of IP in Games

Marc Mayer  |  Partner, Mitchell Silberberg & Knupp LLP

Location: Room 130, North Hall

Format: Session
Track: Business, Marketing & Management
Vault Recording: Video

The devil is in the details. Developers strive to create the most evocative and detailed environments possible. For example, what contemporary warfare be without the names and logos of special forces units? But these details when, as they so often are, grounded in real-world products, locations and personalities, can (and do) pose complex legal issues. This lecture will examine recent developments in video game related intellectual property law, focusing on using trademarks, copyrights and celebrities to build convincing and realistic worlds, and the legal issues involved. Using high-profile case examples, Marc will discuss the critical considerations that development and production teams should be aware of, including the practical application of recent developments in copyright, trademark and right of publicity law. Marc will explain how courts' decisions are shaping the way developers make their games.


This lecture will help streamline interaction between the creative, production and legal departments within a studio by highlighting key legal considerations that are relevant in a game's development, specifically the successful development of virtual worlds while protecting your intellectual property rights.

Intended Audience

Video game creators, producers, developers and legal counsel.