GDC 2014

GDC 2014 Session Scheduler

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Export Schedule:

Mastering Your Funnel: How to Keep from Spilling Users

Rob Carroll  |  CEO, ROC Applications


Location: Room 130, North Hall

Format: Session
Track: DesignProduction
Vault Recording: Video


User acquisition is a top developer concern these days. As the cost of acquisition continues to surge, the ability to engage and retain the users you acquire is becoming a critical part of any good user acquisition strategy. During this session, Rob Carroll will go through details on how to build your funnel to maximize the user experience and set-up metrics to give hard data to your results. The session will include a detailed case study on the hit mobile title Dawn of the Dragons, tutorial improvements, and how those changes translated into increased user engagement.

Takeaway

This session will look at best practices, strategies and tips to help reduce the new user funnel friction in your game, and improve the conversion from acquired user to playing customer.

Intended Audience

Designers and marketers who are building the new user experience and tutorials for mobile games, as well as developers who are looking to increase their existing games retention and funnel metrics.