GDC 2014

GDC 2014 Session Scheduler

View, browse, and sort the ever-growing list of GDC sessions by pass type, track, summit, format, and day. With GDC Session Scheduler you can build your schedule in advance, and access it during the show via export or with the GDC mobile app, app.gdconf.com. Please note that adding sessions to your schedule does not guarantee you a seat in that session. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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Export Schedule:

You Own the Game but the Community Owns You

Bob Holtzman  |  Director of PR, Squad


Location: Room 2020, West Hall

Format: Session
Track: Business, Marketing & ManagementProduction
Vault Recording: Video


Gamers believe they own the brands, which is a bit of a dilemma for the developers and publishers who have to make decisions based on a much broader need base than a vocal minority. Ideally, game companies won't make or need to make decisions that go against this outspoken group, but often there is a need. So gamers feel jilted, like the game cheated on them, when they never understood the nature of their relationship.

Takeaway

Learn important communication concepts necessary to establish and maintain a dialogue with your community that helps capture their passion without letting it boil over into the angry messages we're all ashamed to read on our message boards and in our inboxes.

Intended Audience

Game developers, marketers and communication professionals who want to funnel their community's passion, support and interest in their brand into a positive message that helps drive interest and sales.