GDC 2014

GDC 2014 Session Scheduler

View, browse, and sort the ever-growing list of GDC sessions by pass type, track, summit, format, and day. With GDC Session Scheduler you can build your schedule in advance, and access it during the show via export or with the GDC mobile app, app.gdconf.com. Please note that adding sessions to your schedule does not guarantee you a seat in that session. Sessions do fill up, so please arrive early to sessions that you would like to attend.

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Export Schedule:

Everybody Lies: Survivorship Bias

Iskander Khabibrakhmanov  |  Senior Product Development Manager, Innova Systems


Location: Room 2010, West Hall

Format: Session
Track: Business, Marketing & ManagementDesign
Vault Recording: Video


It's broadly considered that listening to your customer is a very important thing - but it's not. Okay, we do partially agree with this statement, but in fact, a far more useful strategy when launching a new product is to ignore them. The main idea here is that users that who spent their time giving you feedback generally like your product. On the other hand, customers dissatisfied with your product probably won't bother you with feedback, and are thus are hard to reach. In this case, your user sample as well as your decisions are biased. This is called survivorship bias. Survivorship bias can emerge in many ways, leading to harmful decisions. However, being aware of it and analyzing appropriate data can significantly advance the quality of your decisions and lead your product to success. This session will cover common mistakes in feedback, data analysis, key metrics and tools to advance the decision process.

Takeaway

Attendees will learn when separate analysis of recently registered users may give a better guess on possible ways to improve the product. The session will introduce useful metrics and tools to help predict the long-run outcome of discounts and other product-related activities, and thus advance decision making.

Intended Audience

Product managers, community managers and those engaged in data analysis, evaluating users' feedback and product decision making.