GDC 2014

GDC 2014 Session Scheduler

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Big Data Analytics 101: From DAU to Predictive Modeling

Dmitri Williams  |  CEO, Ninja Metrics

Location: Room 2010, West Hall

Format: Session
Track: Business, Marketing & Management
Vault Recording: Video

Developers uniformly want to be "data-driven," but few truly are. This session will cover the building blocks of both basic and advanced analytics, leading the audience through the practical steps of instrumentation, uses in a complex organization and actionable insights. Topics will range from defining seemingly simple terminology to understanding tools like segmentation and cohort analysis, and parsing out the pros and cons of advanced machine-learning modeling techniques. The session will be led by Dmitri Williams, tenured professor at USC and current CEO, who has 15 years of experience in game behavior, big data and analysis. The techniques come out of projects with developers, and formulated from work done with the CIA, U.S. Army and National Science Foundation.


Whether you are the decision-maker, the marketer, the level-designer or the database engineer, you need to understand the entire analytics pipeline in order to make smart choices for yourself and your team. Attendees will get common definitions and best practices, as well as the pros and cons of various approaches.

Intended Audience

Anyone considering using analytics, which should be nearly anyone in a development shop, from the front-line developers to the marketing and customer teams to the producers and executives. No prerequisites are needed, though you will be blasted with information, so come ready to absorb.