GDC 2014

GDC 2014 Session Scheduler

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Export Schedule:

Jackpot Slots and Live-Ops: A Postmortem on How We Got to #1

Alex Rosen  |  Director of Product Management and Business Intelligence, GREE International

Location: Room 304, South Hall

Format: Session
Track: ProductionBusiness, Marketing & Management
Vault Recording: Video

Jackpot Slots and Live-Ops: A Postmortem on How We Got to #1 will take attendees on a tour through a successful social casino launch on Android. Alex will first discuss the background of Jackpot Slots - our launch strategy to move up the free, and then top grossing, charts. He'll then discuss the major new features and live operations tactics that increased downloads, engagement and monetization. Finally, Alex will go through our A/B testing strategy, citing specific A/B tests and their effects on the game. The presentation will feature a lot of real data from the game that will help people benchmark their own games and understand what they can do to improve them.


Attendees will learn how to launch and operate a successful social casino game on Android. Attendees will take away specific data and strategies about how a successful game moves up the charts and what to do to ensure downloads, monetization and retention.

Intended Audience

Product managers, marketing employees and others who design and operate live games will get the most out of this session. The learnings are tailored to casino and Android games, but there are takeaways for other genres and platforms as well, in addition to developers of all scales, sizes and backgrounds.