GDC 2014

GDC 2014 Session Scheduler

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Export Schedule:

Is Your Business Model Evil? The Moral Maze of the New Games Business

Ben Cousins  |  General Manager, Scattered Entertainment/DeNA

Location: Room 2020, West Hall

Format: Session
Track: Business, Marketing & ManagementDesign
Vault Recording: Video

Games are continually criticized for their portrayal of violence and women, as well as their supposedly addictive nature. But with the advent of free-to-play, for the first time ever the industry is discussing the ethics of a business model. In this talk, Ben Cousins examines the morality of all past and present games industry business models and tries to answer three questions: Is free-to-play inherently more unethical than other business models? Are there any changes we need to make as an industry to avoid unwanted government meddling? Is there a template we can apply to a game while it is in development to make sure that it doesn't cross any unwanted ethical boundaries?


A clearer understanding of the factors that contribute to the morality of a given business model. A set of recommendations for improving the status of our industry to legislators. A template to apply to your games to ensure that you don't cross any unwanted ethical boundaries.

Intended Audience

Anyone in any capacity who develops, publishes, writes about or researches games, games platforms or games business models.